Political Wire: Mitt Romney released a new ad to counter the fallout from his infamous 47% comments caught on hidden camera video, saying “President Obama and I both care about poor and middle-class families.”

First Read: “Folks, this is an admission that the “47%” remarks – and the Obama camp’s new TV ads on them — have done real damage. Realize: Candidate-to-camera ads are typically when all else is failing and the bonds of trust with the voters are fraying.”

Political Wire: A source tells Greg Sargent that, beginning on Friday, the Romney campaign will run only his new ad in nine swing states in an attempt to show concern for the 47% of citizens he said in a hidden camera video would never vote for him.