Jonathan Chait explains the weird, giddy vibe coming from Romney HQ: “Despite a lack of any evident positive momentum over the last week — indeed, in the face of a slight decline from its post-Denver high — the Romney camp is suddenly bursting with talk that it will not only win but win handily.”
“This is a bluff. Romney is carefully attempting to project an atmosphere of momentum, in the hopes of winning positive media coverage and, thus, creating a self-fulfilling prophecy.
Over the last week, Romney’s campaign has orchestrated a series of high-profile gambits in order to feed its momentum narrative. Last week, for instance, Romney’s campaign blared out the news that it was pulling resources out of North Carolina. The battleground was shifting! Romney on the offensive! On closer inspection, it turned out that Romney was shifting exactly one staffer. It is true that Romney leads in North Carolina, and it is probably his most favorable battleground state. But the decision to have a staffer move out of state, with a marching band and sound trucks in tow to spread the news far and wide, signals a deliberate strategy to create a narrative.
Also last week, Paul Ryan held a rally in Pittsburgh. Romney moving in to Pennsylvania! On the offensive! Skeptical reporters noted that Ryan’s rally would bleed into the media coverage in southeast Ohio and that Romney was not devoting any real money to Pennsylvania. Romney’s campaign keeps leaking that it is planning to spend money there. (Today’s leak: “Republicans are genuinely intrigued by the prospect of a strike in Pennsylvania and, POLITICO has learned, are considering going up on TV there outside the expensive Philadelphia market.” Note the noncommittal terms: intrigued and considering.) The story also floats Romney’s belief that, since Pennsylvania has no early voting, it can postpone its planned, any-day-now move into Pennsylvania until the end. This allows Romney to keep the Pennsylvania bluff going until, what, a couple of days before the election?
[...] If you look closely at the boasts emanating from Romney’s allies, you can detect a lot of hedging and weasel-words. Rob Portman calls Ohio a “dead heat,” which is a way of calling a race close without saying it’s tied. A Romney source tells Mike Allen that Wisconsin leans their way owing to Governor Scott Walker’s “turnout operation.” That is campaign speak for “we’re not winning, but we hope to make it up through turnout.”
Obama’s lead is narrow — narrow enough that the polling might well be wrong and Romney could win. But he is leading, his lead is not declining, and the widespread perception that Romney is pulling ahead is Romney’s campaign suckering the press corps with a confidence game.”
Besides that, as quickhits point out, “the media is desperate find some action at a time when polling seems to have leveled off. They’ll eat this up — even knowing it’s all bullshit — because they’re afraid that if they don’t tell you something about the race, you’ll change over to The Weather Channel.”
In any case: